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From shocking scandals to misleading marketing, there have been several soda controversies that sparked public outrage and shook the beverage industry.

Objection-led marketing makes customer doubts the starting point for creative. Samsung, Google and SodaStream show how ...

Google's campus tour shows how AI product education can connect live trial with the chance to build repeat student use.

In honor of National Sparkling Water Day, Sodastream® is introducing Sodastream Fountain™, a countertop beverage system that ...

Subway ® has elected to give sandwiches their own moment, moving its National Sandwich Day celebration to Tuesday, Oct. 27 – ...

Lucid Group (NASDAQ:LCID) delivered 3,806 vehicles in the third quarter but built only 2,954. The gap was intentional: the ...

ASML Holding N.V. (NASDAQ:ASML) reported about €3.3 billion of installed-base management sales in its September quarter.

Pepsi Vanilla & Cream is the brand's latest indulgent flavored cola, bringing rich vanilla and smooth cream flavors to the ...

The business that generates the most profit is not the same as the business with the highest profit margin. We decode PepsiCo ...

The Tesla Roadster’s SpaceX-derived thrust system uses a 10,000-psi COPV and cold-gas thrusters to help deliver its claimed 0 ...

Drinking sparkling water keeps your mind sharp.”When I heard this, I thought, “Yeah, right, that can’t be true.”However, a ...