The enthusiast-favorite watchmaker just made a play for a much bigger audience — and the athlete at the center of it couldn’t make more sense.

Seiko is in a bull run in India and has clearly been the favourite of major watch retailers, opening more doors. Positioned ...

In case you hadn't noticed, the Amazon Spring Deal Days event is currently live, with a wide range of discounts on killer devices. And as T3's chief of all things watch related, I've been having a ...

Grand Seiko announces Shohei Ohtani as a global ambassador through the Grand Moments Project, launching April 2026.

In Bangkok last month for the official inauguration of Grand Seiko’s boutique at Gaysorn Village, the Senior Vice President of Seiko Watch Corporation and Head of the Grand Seiko Global Division, ...

The debut of Credor at Watches and Wonders marks a major milestone in the international expansion of Seiko Watch ...

Uniting the precision of Japanese watchmaking with the disciplined excellence of a Major League Baseball icon.

A summer-ready Snoopy with serious pedigree, this Amazon Spring Deals Day offer won't be hanging around for long ...

Watchmaking is playing an increasingly central role in the group's portfolio. Since its inception, Casio's raison d'être has ...

Andy Warhol viewed his Cartier Tank purely as a design statement. “I don’t wear a Tank to tell the time,” he admitted. “I never even wind it. I wear a Tank because it’s the watch to wear.” ...

Our breakdown of the best watches for racing fans so far from 2026, including picks from Casio, IWC, Tag Heuer, Citizen, Tissot, Breitling, Seiko and more.

With scope like that, anyone’s list of the 10 greatest Seikos would look different. What we have done below is hopefully clearer: 10 moments, across more than six decades, when Seiko genuinely pushed ...