The enthusiast-favorite watchmaker just made a play for a much bigger audience — and the athlete at the center of it couldn’t make more sense.

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Grand Seiko If ...

Japanese watchmaker, Grand Seiko, has revealed a modern interpretation of its first mechanical watch. With a stunning, ice cold dial, this is certain to be a hit. While many might think that the best ...

Grand Seiko has introduced two new 33mm additions to its Heritage Collection, the SBGX361and SBGX359, both channeling the winter landscapes of Shinshu, Japan. These models feature the brand’s ...

In Bangkok last month for the official inauguration of Grand Seiko’s boutique at Gaysorn Village, the Senior Vice President of Seiko Watch Corporation and Head of the Grand Seiko Global Division, ...

Rich textures and ever-more-advanced movements made this year’s Grand Seikos feel like rolling proof of the brand’s quiet obsession with perfection. If you buy from a link, we may earn a commission.

Uniting the precision of Japanese watchmaking with the disciplined excellence of a Major League Baseball icon.

Andy Warhol viewed his Cartier Tank purely as a design statement. “I don’t wear a Tank to tell the time,” he admitted. “I never even wind it. I wear a Tank because it’s the watch to wear.” ...

As it has attempted to increasingly differentiate itself from parent brand Seiko in recent years, Grand Seiko has become recognized for a handful of trademark traits. A few of these dials, like the ...

A collector who knows their Grand Seiko history: That’s who would pay over $90,000 for this watch. The watch is a Grand Seiko VFA 6185-8000. VFA stands for ‘Very Fine Adjusted’ and these were the most ...

In 2017, Seiko Epson fully acquired Orient, making the affordable Japanese watchmaker a distant corporate cousin to its traditional rival, Seiko. That also meant that Orient Star, Orient’s more ...