Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion. Optimization testing is an essential part of ...

In every team sport there comes a time when specific players need to step up their influence to make their team successful. That's essentially what Google did when it announced a beta for offering ...

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient ...

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of ...

Google’s Optimize and Optimize 360 website testing and analytics tools will be phased out later this year in favor of Google Analytics 4. Google’s Optimize and Optimize 360 website testing and ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...

Google announced they are "simplifying ad rotation to two settings." Specifically they are only going to offer "optimize" and "rotate indefinitely" options starting in late September. The "optimize" ...

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...

Google launched two new solutions to help fleet operators improve delivery success and optimize fleet performance. The offerings—Last Mile Fleet Solution from Google Maps Platform and Cloud Fleet ...