Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

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Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

In this article, Sojern’s Noreen Henry, Chief Revenue Officer at Sojern, will discuss the top digital marketing trends in the ...

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A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.