Ava Phillippe is ready for spring. The model, 25, serves as a Vince Camuto global ambassador and attended the launch of the ...

The new fragrance, which comes in a stiletto-shaped bottle, aims to seduce through its mix of cherry accord and rose notes.

Bath & Body Works thrives as the top fragrance for teen females, gaining popularity as a shopping destination.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Wondering what made it out of the V Editor’s group chat and into their carts? Each new season V see a surge of releases ...

D uring the Victorian era, perfume pendants had a practical purpose. Worn on chains around the neck or clipped to chatelaines ...

In a sea of ladies wearing the same whisper-thin gold chain necklace, a gold-topped Givenchy bottle circa 1970 on a chunky ...

We may earn commission on some of the items you choose to buy. “Fragrance is about the way it makes you feel,” explains Joan Tanis, national training and events director at Maison Francis ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora became so successful.

When I visit, on a weekday morning in late February, a client had just popped in to refill a perfume. Rows of large bottle-shaped dispensers are hung upside down on two of the shop’s whitewashed ...

Bella Hadid is turning heads (and noses) after posing beachside in an itsy-bitsy bikini -- all the while marketing her fragrance line, Orebella. Work -- but make it fun ... the top model shared her ...

Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.