However, I've realized there's one formula on the market I subconsciously judge them all against: The Essence Lash Princess ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and really make your eyes pop. And there's ...

It’s time for one of my favorite days of the week: sharing my latest Amazon finds that have been making my days extra ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate ...

To achieve the look, EllieDaisyLouise curled her “short, straight eyelashes” and layered mascara onto them – and the product in question? Say hello to Essence Lash Princess False Effect Mascara.

No one has to know that some of your fave fashion, beauty, and home finds are lookalikes that are *really* good at their jobs ...

If you're wondering whether it's worth shelling out money for this, keep in mind it has a whopping 14-cup capacity, so if you ...

The internet-loved Essence Lash Princess False Lash Effect Mascara packs a powerful punch at a too-good-to-be-true price ...

I kept them on longer than it said because I lost track of time. About a week later, I noticed the top of my foot peeling. I ...

S. Anderson Get it from Amazon for $4.99. BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review.

An intoxicating Baccarat Rouge 540-inspired Cremo Body Wash helps you smell luxe without blowing your whole beauty budget for ...

One ESSENCE beauty writer discusses why this product, that keeps her brows in place all day, is her new go-to.