Disney is airing the Super Bowl on ABC, ESPN, Disney+, ESPN2, ESPNU, and NFL Network, to the chagrin of local station ...

Disney is asking up to $12M for backup Super Bowl ads. Here's how 30-second prices climbed — and why brands now buy fewer spots.

Disney sold every commercial in Super Bowl LXI back in August. Now it’s lining up backup advertisers who’d pay $10 million to $12 million for 30 seconds if a current sponsor drops out, Variety ...

Disney has defended its plans for expanded coverage, saying that having additional platforms gives fans more options for ...

The NFL has announced that rap mogul Jay-Z will be the headliner for next year's Super Bowl Halftime Show in Los Angeles.

ABC Sports is drawing affiliate complaints as Disney spreads Super Bowl LXI across ABC, ESPN, ESPN2 and Disney+.

ABC station owners are irritated with Disney’s recent decision to air the Super Bowl on many different platforms, including ...

Super Bowl LXI will be the first Big Game to feature a dedicated animated alt-cast, with ESPN, Lucasfilm and the NFL bringing ...

Walt Disney (DIS) is in focus after ABC secured rights to stream the Super Bowl, turning the marquee broadcast into a real time test of the group’s data and advertising ambitions. Recent trading has ...

Disney’s expanded Super Bowl LXI coverage has ABC affiliates worried about losing viewers and millions in local advertising ...

Disney said the upcoming Super Bowl will be available on its streaming service. Disney+ will also air two Monday Night Football games leading up to the championship game. Media companies are ...

Fans are speculating that the Super Bowl LXI halftime performer will be announced during "Dancing with the Stars." The theory ...