The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

The strangest CES PCs are usually the ones that try to pull away from "a single screen attached to a keyboard" in some way.

Dell’s embrace of AMD for corporate PCs — it already uses the chipmaker for consumer devices — is another blow for Intel Corp ...

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...

Dell AI PC portfolio boosts creativity and productivity for end users; simplifies AI for developers and IT administrators ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.