The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

Following the Success of David's First-Ever All-Digital Bridal Fashion Week Debuting Its Fall 2024 Collection Earlier This Year in Partnership With Jessica Vestal, David's Continues to Meet Its ...

David's Bridal is offering an additional 10% off the entire in-store purchase for active and retired military members and their immediate families (and fiancés) from November 9 through 11.

to make sure the customer had the confidence that she could continue to shop at David Bridal. David's Bridal has a reputation as the "Walmart of Bridal." How do you feel about that name?

The bride and her party earns points for each person who buys a dress for the wedding, providing an incentive to shop with David’s Bridal. And while the retailer is focused on wedding apparel ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...