In April 2024, WNBA star Caitlin Clark agreed to an eight-year deal worth $28 million with Nike just days after the Indiana Fever made her the No. 1 overall pick in the draft.

American tennis star Coco Gauff's signature New Balance tennis shoes are available online in Wimbledon-inspired colorways.

Fashion designer Hugo (Hugo Boss) has debuted a 3D-printed loafer that is custom-fit for your foot using a 3D scanner.