Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.

1. How did you end up being a creative? I was studying graphic design and came across a book called 'I Am Amost Always Hungry' by Cahan & Associates. Their specialty was designing annual reports, but ...

Political ads typically aren’t very inspiring. Instead, they’re full of mudslinging, ominous music, and tales of impending doom to frighten voters to head to the polls. Way to Lead, a political action ...

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...

Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships. Pepsi unveiled its new electric black-and-blue logo with much fanfare last month, sparking ...

This spring, AD PRO, Architectural Digest’s ultimate resource for design professionals, presents AD PRO Global Design Talks, a can’t-miss conversation series with the world’s leading creative talents.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. • Reach: The percentage of your target audience that you're reaching. • Frequency: The ...

2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time to double down and invest in an area that ...