Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

A consumer brand can be a powerful and durable competitive advantage. While brands can naturally erode or strengthen over time, bad management decisions can torpedo the power of a brand very quickly.