Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...
Movie theater owners group rebrands as Cinema United
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...
From NATO to Cinema United, movie theater trade group has new name, mission
In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.