The Christmas advert season has officially started, and Richard Curtis's genius is all around—again. From the carrot expressing love on a placard in the Aldi advert, to the moment when Keira Knightley ...

Halloween is over, Bonfire Night approaches, and Mariah Carey is nearly done defrosting. That can only mean one thing. Christmas is nearly upon us. As such the shops are already dusting off their ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...

Christmas adverts tug at the heartstrings of the nation year after year, and the touching stories and emotive music have us reaching for the tissue box time and time again. Like your favourite ...

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that ...

UK wine specialist retailer Majestic is launching the first of two Christmas TV ads this evening, which will showcase its in-store ‘sommeliers’ and the importance of offering customers expert advice ...

We arm you with all the stats you need to tackle the week ahead.