Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...

Behind the scenes, monetization is often a patchwork process with systems operating independently and oftentimes competing rather than complementing one another. This introduces friction for ...

* Source: Comscore CTV Intelligence, August 2024 and August 2025, U.S.

The Trade Desk, Inc. TTD is showing accelerating global momentum as international revenue growth outpaces its U.S. performance, underscoring the company’s success in expanding its footprint beyond its ...

CTV’s value lies in its ability to combine the reach and credibility of TV with the precision and measurability of digital.

The digital advertising playbook is being rewritten. Consumers in the Middle East now move fluidly across connected TV (CTV), ...

Vibe.co's new capital will be used to further enhancing generative and agentic AI capabilities for media buying and creative production.

The AdTech firm Frodoh has entered a strategic partnership with India’s smart TV OS CloudTV to expand the reach of CTV ...

On October 22, Taboola and Paramount Advertising announced a partnership to launch Performance Multiplier, which is a new ...

OOH succeeds when it feels like an experience, not an interruption. And video is the ideal medium for that. From a ...