It's not just Cooper Flagg. This deep and talented freshman class has come out of the gates fast in college basketball.

Incoming USC recruit Jazzy Davidson lands a deal with Nike. While the value of her agreement remains undisclosed, she is reported to have signed a multi-year shoe deal as her first NIL.

The final “Woj Bomb” of the esteemed NBA reporter Adrian Wojnarowski has now been turned into a commemorative sneaker.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Blue Devils freshman phenom Cooper Flagg will have his coronation as the sport’s next big star, but his young team fell short against the Wildcats.

Jon Scheyer was once in Mark Pope‘s shoes — and he still sort of is, taking over for a legend at a blue-blood program with ...

Ja Morant's Nike Ja 2 is coming full-force in 2025. Check our Sneakers news for more upcoming releases and breaking content!

Ahead of her last season, the newly named team captain and Swedish native reflects on her time with the Red and Blue.

For many basketball players, securing a signature shoe deal isn’t just a milestone – it’s a dream and a lasting symbol of ...

Best case: With most of her champion-winning team back for more, Dawn Staley’s group, led by Raven Johnson and Te-Hina Paopao ...

"Because the NBA is a business, and the league has been built around players playing basketball," Holmgren ... Wembanyama tied up his size 20.5 shoes and took a seat to reflect on a night in ...