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Winter isn't the end of your bass fishing season. These bass lures will keep you landing fish throughout the coldest winter ...

Dropshotting is a technique that will catch fish year-round and in a wide variety of scenarios. It’ll often produce a bite or two when seemingly nothing else will. MLF Bass Pro Tour competitor Josh ...

In the vast world of fishing tackle, the soft plastic stick bait ... has developed their own version—the YUM Dinger, Berkley General, Strike King Ocho, Mister Twister Comida, etc.

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait ... for a variety of finesse fishing techniques.

The Berkley Flicker Minnow, Dead Eye Baby and Pradco Bandit lures are leading the way ... on fabled Elk Creek and fishing Lake Erie’s Steelhead Alley tributaries, as well as the Great Lakes.