BERKLEY Shimma Pro-Rigs have quickly become the benchmark soft swim bait for barra. With a thick body profile and a tapered ...

Sure, you can catch fish on cheaper choices, but if you’re looking for a banner spring day of jerkbait fishing, look no further than the Vision 110+1. When Hank Cherry won his first Bassmaster Classic ...

Pennsylvania's trout season officially opens April 5 and here's what experts share about what bait, lures and line to use to ...

Whether you're a seasoned angler or are brand-new to fishing, having the right gear is essential to making ... can get a similar effect from Berkley’s Gulp! products. You can get Gulp!

Founded as an online brand nearly a decade ago, the store opened its first brick-and-mortar location in the summer of 2023, bringing its high-quality fishing apparel and accessories to the heart ...

Mad River Manufacturing is headquartered in Eureka, California, and its pro staff includes guides who specialize in fishing for salmon ... bait products from Berkley’s ultra-popular PowerBait ...