Marketing Week

Why It Works: How Elf Beauty uses behavioural science to power its growth

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...
Digital Journal

Using behavioural science to deeply understand your users

The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...
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Inside the scandal that rocked behavioural science – and paved the way for revolution

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...
knowledge.insead.edu

How Behavioural Science is Transforming Early Childhood

An executive education programme created by INSEAD and its partners is making a measurable, enduring impact on early childhood development. Loading the Elevenlabs Text to Speech AudioNative Player ...
The Conversation

Catching online scammers: our model combines data and behavioural science to map the psychological games cybercriminals play

Rennie Naidoo is a member of the AIS (Association for Information Systems), SAICSIT(the South African Institute for Computer Scientists and Information Technologists), and ISACA (Information Systems ...
The Economist

Evidence for behavioural interventions looks increasingly shaky

When economists at the University of Toronto started to tell undergraduates in 2014 how many hours extra work they needed to put in to boost their grades, they hoped it would encourage the students to ...