Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...

Gov. Greg Abbott’s campaign is running TV ads in rural markets across the state attacking “radical Democrats” Zohran Mamdani, Kamala Harris and Jasmine Crockett — the first significant ad buy in the ...

The US Food and Drug Administration said a TV advertisement for Novo Nordisk A/S’s new weight-loss pill included “false or misleading” claims about the drug’s ability to help users shed pounds, adding ...

On Wednesday, OpenAI CEO Sam Altman and Chief Marketing Officer Kate Rouch complained on X after rival AI lab Anthropic released four commercials, two of which will run during the Super Bowl on Sunday ...

View post: Maura Higgins Reacts to Rob Rausch’s ‘Traitors’ Betrayal: ‘I Took It on the Chin’ (Exclusive) YouTube TV released its star-studded Super Bowl LX ad, “Don’t Settle for Meh.” The commercial ...

In this post-monoculture era when few people watch the same TV shows, the Super Bowl remains one of the few unifying TV broadcasts each year, drawing millions for the game but also some viewers who ...

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Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI ...

U.S. Sen. Bill Cassidy wants you to know he’s in the Senate race for the long haul and expects to win reelection. On Tuesday, Cassidy launched the first TV ad of his campaign, wasting no time to draw ...

Having your brand featured in a TV show or movie — particularly when you’re not actually paying for the product placement — is a coin toss. You might hit the jackpot, like Eggo did when it appeared in ...

The cult creator of "Too Many Cooks" builds an occasionally inspired if scattershot genre mash-up out of children's TV. There was always something a bit kinky about Barney. I thought the funniest ...

Barney the purple dinosaur was everywhere in the 1990s and aughts, courtesy of the children’s TV series Barney & Friends. Nonetheless, while that show’s target audience adored the affable and ...