Nearly 10 years after the iconic Pebble smartwatch was discontinued, the iconic watch is back with two new “Pebble-like” smartwatch models sporting low-power screens and packing a 30-day battery life – designed by Pebble founder Eric Migicovsky.

Pebble is back and is betting that a 30-day battery life can shake up the smartwatch market dominated by Apple Watch.

After a rollercoaster rise and decline that started with Kickstarter and ended with Fitbit kicking the Pebble brand to the curb, co-founder Eric Migicovsky launches new 'Pebble-like' devices.