The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

Things have finally turned around with “F1” — currently the No. 1 movie in theaters, on track to earn $55.6 million this ...

Apple CEO Tim Cook is promoting the upcoming F1 movie, calling it a 'must-see'. He thanked Lewis Hamilton and the team behind ...

Tim Cook says Lewis Hamilton’s life story is set to inspire millions in a powerful new documentary backed by Apple.

Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost ...

Apple is in talks with Anthropic and OpenAI to power the revamped version of Siri, potentially sidelining its own in-house AI ...

Tim Cook has announced a new documentary on Lewis Hamilton, inspired by the F1 icon's path to becoming a seven-time world ...

Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead ...

Apple is reportedly considering replacing Siri AI with advanced large language models (LLMs) from Anthropic or OpenAI. This ...

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on 'F1.' ...