The New York-basedlingerie, swimwearand activewear brand Adore Meclaims the pop star’s Savage x Fentylingeriebusiness infringed upon its name, a registered trademark.

Victoria’s Secret is paying $400 million in cash for Adore Me, a direct-to-consumer business that started about a decade ago.

DTC lingerie brand Adore Me has launched AM by You, a generative AI-powered custom design tool that allows consumers to create their own customized bralette and panty set. Priced starting at $54. ...

Adore Me emphasizes that everyone is welcome to join the brand's catwalk livestream—customers, friends, teammates, influencers, and more. Our goal with Adore Me’s New York Fashion Week catwalk ...

The polished baby brand has garnered a few celebrity fans - including Jenna Dewan and Ashley Tisdale - who have shown off their favorite floral onesies and pretty stuffed animals from the brand on ...

Adore Beauty faces growth challenges but new CEO Sacha Laing is aiminf for a 30pc revenue boost and tripling of ... Read More The post Can Adore Beauty’s new CEO give this iconic brand a much ...

About Adore Me Founded in 2011 as a disruptive online lingerie startup, Adore Me has evolved into a DTC womenswear brand that serves women of all sizes and budgets.

E-commerce retailer Adore Beauty is considering what a physical retail store could look like from a brand awareness perspective.

VS & Co said the deal will accelerate the modernization of its digital platform. Victoria’s Secret & Co has signed a definitive agreement to acquire digitally native intimates brand Adore Me Inc ...

Victoria's Secret said that the acquisition would create sales and profit for the brand including the opportunity to leverage Adore Me’s expertise and technology to continue to improve the company, ...

Adore Beauty faces growth challenges but new CEO Sacha Laing is aiminf for a 30pc revenue boost and tripling of margins in three years.