AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

Industry leaders from Defiant LA, Graham Media Group, E.W. Scripps and more unveiled case studies and insights on how AI is ...

Artificial intelligence is changing how businesses operate. Leaders everywhere are asking one big question: “How can I stay ahead?” The speed of AI’s growth, combined with endless industry terms and ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create people for marketing ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As AGI rises in the tech industry, Hollywood grapples with existential questions of creativity and whether AI can ever be creative.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

But the reality was far more nuanced. The “death of cinema” has been habitually touted ever since the introduction of the TV, ...

Arabian Automobiles Company's AI influencers Alpha Babe and BookToker discuss Gen Z marketing, co-creation, fake influencers and more.

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes ...

Pixis, the AI-powered advertising solution helping brands improve ad performance and streamline workflows, announced its new brand identity to reflect its evolution and future vision. This rebrand ...