AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Automating repetitive tasks frees up time for employees to do more with their lives outside the office, improving work life ...

As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the forefront of integrating this cutting-edge technology ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

Create Smarter. Scale Faster. Connect Deeper. with IMAGENLY AI Creative Agency Let’s be honest — content creation today is ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

As AGI rises in the tech industry, Hollywood grapples with existential questions of creativity and whether AI can ever be creative.

Nvidia (NASDAQ: NVDA) has been the star of the artificial intelligence (AI) boom over the last two-and-a-half years. Its GPUs ...