Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers opt ...

Create Smarter. Scale Faster. Connect Deeper. with IMAGENLY AI Creative Agency Let’s be honest — content creation today is ...

Ian Blaine, SVP of innovation & insights at Brightcove, predicts AI will become complementary to human creativity ...

The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial intelligence (AI ...

Namely, can AI ever possibly be creative? The race toward AGI ... though dismissing AGI as “more of a marketing term,” still predicts AI systems “better than almost all humans at almost ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI applications. 1. Combine structured media performance data with unstructured ...

AI, entertainment jobs, tariffs were among the subjects addressed by Hollywood at this week's National Association of ...