Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

NEWARK, N.J. — A glance at the Wild roster will tell you that when backup goalie Marc-Andre Fleury retired earlier this year, Jesper Wallstedt took his place in the Minnesota crease. But Fleury’s ...

Greetings from Iceland! Learning the marketing mix or 4 Ps of marketing is one of the most vital parts of any marketing education. Here we go through the marketing mix that Iceland uses in the digital ...

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

CLEVELAND — Bailey Ober spent the month of June pitching through a hip injury and enduring the worst results of his career. He spent the month of July getting healthy and working on fixing his ...

When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This ...

I remain bullish on Sembcorp Industries, after assessing its latest inorganic growth transaction and the possibility of other similar value-accretive initiatives. Sembcorp recently announced plans to ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

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Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...