YouTube is reportedly set to launch Premium Lite, a cheaper subscription service to offer an ad-free experience.
According to a source familiar with the plans who spoke to Bloomberg, YouTube's Premium Lite tier will be announced soon in the US, Australia, Germany, and Thailand.
Google will soon offer a new, lower-priced YouTube "Premium Lite" tier, designed to appeal to viewers who don't watch music ...
Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over ...
Google will imminently launch a new, more affordable YouTube "Premium Lite" tier in a bid to appeal to viewers who don't ...
While there's no word on how much the YouTube Premium Lite plan might cost, the report states that customers who opt for it ...
YouTube is testing a new 'Premium Lite' subscription tier which will remove ads from most of its videos – but not from music ...
YouTube has once again shattered ad revenue records, generating a staggering $10.4 billion in the fourth quarter of 2024. This marks a 13.8% year-over-year increase, fueled largely by political ...
YouTube's advertising model has long been a source of frustration for its vast user base. The platform's approach to monetization, which often involves interrupting videos with ...
YouTube raked in around $10 billion in the last quarter of 2024, making it company's largest profit in a quarter from ...
YouTube has recently increased the duration of ads for viewers who attempt to bypass them, particularly those with ad blockers. In 2025, this has escalated to unskippable ads lasting for hours ...
YouTube raked in around $10 billion in the last quarter of 2024, making it company's largest profit in a quarter from advertising alone.