By Nupur Anand NEW YORK -Apple is in talks with Barclays to replace Goldman Sachs as the tech giant's credit card partner, said two sources familiar with the matter, as the Wall Street giant steps back from its consumer finance ambitions.

Just a day after the Goldman Sachs CEO said that his company's deal to service Apple Card customers may end early, two banks are said to be in active discussions to take over.

JPMorgan Chase has also been in talks with Apple about the credit card business since last year. Talks with AMEX reportedly stalled, likely due to the financial company’s reluctance to sacrifice its well-known AMEX brand by appearing to be in a secondary position to Apple in the partnership.

Apple is reportedly in talks with Barclays to replace Goldman Sachs as its credit card issuer. This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Several financial firms are vying to replace Goldman, which launched the credit card with Apple in 2019, the sources said. While other lenders are tempted by working with Apple, one of the world's most recognizable brands,

Apple (AAPL) is in discussions with the U.K.-based Barclays (NYSE:BCS) and the consumer finance firm Synchrony Financial (NYSE:SYF) to replace Goldman Sachs (GS) as the technology giant's credit card partner,

Goldman Sachs CEO David Solomon confirmed that his company’s relationship with Apple could end sooner rather than