CBS Sports and Paramount+ have doubled down on the Concacaf Champions Cup, adding Spanish-language rights to an earlier English-language swoop. The group announced today (Thursday) that it will ...

Beiersdorf has put its Nivea Sun brand at the centre of a five-year deal with the Tour de France in a departure from its customary focus on sponsorship deals in football.

Russian broadcaster Match TV has renewed its rights to the Russian Cup until 2029-30 and will air at least 75 matches per season on its free-to-air channel.

Hexagon World Series will stage new events in North America, Scandinavia and Abu Dhabi after its initial launch was pushed back.

The McLaren Racing team has bolstered its sponsorship portfolio by adding global biopharmaceutical firm AbbVie and expanding its agreement with Australian payments group Airwallex.

Independent Talent Group has hired experienced commercial sports executive Dan Chard to a leading position, as the media and film talent representation business looks to build up a sports ...

Nike has signed its first IPL sponsorship deal in 19 years after becoming kit supplier to Mumbai Indians from the 2027 season.

Remaining agencies in the Confederation of African Football tender will have to resubmit bids if, as expected, a decision is made tomorrow to return the Africa Cup of Nations to a biennial ...

The Saudi Pro League has agreed for its marquee matches to be broadcast on Footballco’s creator-led channel Goal’s Front Three, as the league continues to tap into younger and international audiences.

Harry Hardy has been appointed as the first chief commercial and growth officer of Pac-12, as the rebuilt college sports conference embarks on a new centralised commercial strategy.

The NFL’s club-owned investment vehicle, 32 Equity, has formed a global partnership with growth investor General Atlantic to back companies across sport, media, fan engagement and technology.

AT&T has extended its role as the NBA and WNBA’s ‘Official Connectivity Partner’ and will wire all 30 NBA arenas by July 2027, but the league-wide deal will not prevent rival telco companies ...