The Boston-based agency is supporting Asics with creator relations, media outreach and product seeding. by Julia Walker ...
Ultimately, she said Reddit has provided brands with an avenue to bring new science and data, not just promotion, to ...
After three decades, McDonald’s ends FIFA World Cup sponsorship amid marketing strategy reset. by Campaign Asia-Pacific ...
The Purina brand is celebrating its Salute to Service Dogs program and 100 years of advertising next month. Golin Ketchum is ...
Good morning! Going to PRWeek’s 40 Under 40 event tonight in New York City? Drop us a line and let us know what table you’re at!
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. Big improvement ...
Group's CEO outlined growth opportunities, competition and his plan to control talent turnover. by Emmy Liederman ...
A weekly roundup of app and tech news. by Julia Walker ...
Key findings from The Grossman Group’s Communications Modernization Index, a survey of 50 comms heads at companies including ...
Marcel is now used by clients for agentic AI, anchored in Publicis’ identity data. by Lucy Shelley ...
A viral suitcase meltdown becomes a full-blown brand partnership and Away’s latest culture-forward play. by Shannon Miller ...
The proposed settlement requires Publicis to preserve LiveRamp’s neutrality and protect customer data, addressing concerns the group could use the platform to disadvantage rival agencies.
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