The Boston-based agency is supporting Asics with creator relations, media outreach and product seeding. by Julia Walker ...

Ultimately, she said Reddit has provided brands with an avenue to bring new science and data, not just promotion, to ...

The Purina brand is celebrating its Salute to Service Dogs program and 100 years of advertising next month. Golin Ketchum is ...

After three decades, McDonald’s ends FIFA World Cup sponsorship amid marketing strategy reset. by Campaign Asia-Pacific ...

As brands increasingly rely on controversy to drive KPIs, Chemistry Cultura's Daniela Gil argues that cultural relevance ...

Zohran for NYC senior adviser Zara Rahim and ‘Subway Takes’ filmmaker Anthony DiMieri discussed their social media strategies during Advertising Week New York on Wednesday.

A weekly roundup of app and tech news. by Julia Walker ...

At PRWeek’s annual conference, brand leaders and creators shared why surrendering control to unexpected banter and anti-bougie trips drives authentic relevance.

Group's CEO outlined growth opportunities, competition and his plan to control talent turnover. by Emmy Liederman ...

Yet, between 70% and 75% said they don’t trust tech CEOs, including OpenAI’s Sam Altman, Tesla and SpaceX’s Elon Musk, Meta’s ...

Marcel is now used by clients for agentic AI, anchored in Publicis’ identity data. by Lucy Shelley ...

Key findings from The Grossman Group’s Communications Modernization Index, a survey of 50 comms heads at companies including ...