Legacy systems, manual processes, disconnected data pipelines and incomplete attribution models are the most common bottlenecks.

Audrai automates complex operational tasks by combining audience planning, creative performance, A/B testing and predictive ...

Audi and Kia are both teaming with Disney to create entertainment experiences. Audi customers can now experience Disney+ ...

The new "Best Thing Ever" campaign uses 65 blue boxes and a comedic deadpan to reassert the brand's comfort-food crown.

The Grinch Meal includes the new Dill Pickle Grinch Salt McShaker Fries, served with a tangy dill pickle seasoning.

Omnicom said the company's full leadership team will be announced on December 1, 2025. As previously announced, Phil ...

A divided appellate panel on Tuesday allowed Florida to enforce a law that prohibits platforms with "addictive features" from allowing anyone under 14 to create or maintain accounts, and requires such ...

AI will make it harder to do something unique. The old secrets are secrets no longer, and new advances will mainstream more ...

Skrewball Whiskey toasts friendship for the holiday season. The social-first Instagram creative was done by Flighthouse Media ...

Companies offer to pay me with gift cards to take meetings and vet their tools. I have to wonder, does this strategy really work?

The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine ...

The tech executive was caught mocking the company's products, poor people and Indian consumers. Then, Campbell's allegedly fired the whistleblower.