Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.