The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.