The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

Continental Coffee calibrates TV-heavy reach in the South with digital precision elsewhere, using SKU strategy and rising budgets to expand occasions without diluting cues.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.

For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing ...

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.