The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

Continental Coffee calibrates TV-heavy reach in the South with digital precision elsewhere, using SKU strategy and rising budgets to expand occasions without diluting cues.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.