The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.