TBWA Backslash report finds 75% suspect viral content is engineered or artificially boosted, raising concerns over influencer ...

Meta says 45% of recommended Instagram Reels are now less than 24 hours old, as its Partnership Ads business crosses a $15 billion annual run rate ...

The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...