TBWA Backslash report finds 75% suspect viral content is engineered or artificially boosted, raising concerns over influencer ...

Meta says 45% of recommended Instagram Reels are now less than 24 hours old, as its Partnership Ads business crosses a $15 billion annual run rate ...

The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...

Harish, who ran ‘Finance With Harish’, died days after a public dispute over his credentials and the loss of his main social ...

Epigamia collaborates with Farah Khan and Chef Dilip for a recipe-led content series showcasing Greek yogurt through ...

Nine LinkedIn creators urged users to switch from ChatGPT to Canva with near-identical posts, sparking a debate on influencer ...

YouTube Music is rolling out labels for AI-generated songs, helping listeners identify tracks created using generative AI.

From ChatGPT and Google to OnePlus, Myntra and Nykaa, explore how brands are using micro-dramas to blend storytelling, ...

Sarah Sarosh reveals how Impulse Coffees is moving beyond her influencer audience through paid advertising, creator ...

The collaboration tells Polly Pal’s story through an electrical refurbishment, connecting the brand’s products with the ...

Conceptualised by Ogilvy India, the series uses festive hosting and a developing romance to reach younger consumers beyond ...

From DIY outfits to campaigns with AJIO, Meesho, Zomato and The Health Factory, Uorfi's unconventional fashion choices have ...