BRMUD, a viral K-beauty brand, enters the gaming world in this beauty collab with Flyquest—and sets its sights on U.S.

Jennifer Aniston's haircare brand, LolaVie, is amping up its marketing efforts with a new television campaign.

Arcade’s 80% Paper Packette and Pochet’s Life-Cycle Assessment took home the top awards at Luxe Pack New York.

Sandra Maguarian, Co-Founder and Show Director, MakeUp in Paris, fills us in on the show’s original intent—and what we can ...

Davis-Artis will lead growth across diverse product portfolios, including Strength of Nature, which includes such brands as ...

E.l.f. Beauty brand, Well People, celebrated Mother’s Day with a new social media campaign that spotlights its “Pregnancy-Friendly” designs. Well People is helping lighten the load of pregnancy with ...

Hanyul is an Amorepacific skincare brand that bridges the wisdom of Korea’s beauty traditions with modern science.

Personalization, Sustainability, & AI-Driven Experiences.

We’re hoping that public pressure on elected officials from businesses, large and small, will help end the tariffs before ...

Sustainable cosmetic packaging is no longer a trend—it’s a beauty industry standard. With consumers demanding environmentally ...

HypeAuditor announced the top 10 fastest-growing global beauty & cosmetics brands on Instagram. SheGlam, WePink, and Rare ...

Delphine Viguier-Hovasse has been appointed L’Oreal’s first ever Chief Innovation & Prospective Officer. She will assume the ...