The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

Layser spoke to AdExchanger about how AI is transforming how advertisers value media and the implications for publishers ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime ...

Long before the AI hype kicked off, Eric Schwartz was already working with machine learning tools to develop optimized ad ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for ...