The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...
In this edition of the Buy-Side View, Chalmers discusses the importance of transparency in CTV, the need for strategic rigour ...
In this week’s Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives ...
In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...
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