Releasing a single followed a fairly predictable routine. An artist recorded a song, promoted it on the radio and at shows, and then moved on to the next release.
What makes an event so special that people remember it long after it ends? Create a playlist for a memorable experience.
What separates a film about falling for the wrong person from a film about falling for someone unexpected? The first kind is about obstacles. Bad timing, a disapproving family, a job in another city.