The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about AI, buying AI and ...

For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by ...

Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now often drains it. When I was the ...

The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. Everyone knows Salesforce wants to be ...

Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise built the AI ...

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data ...

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Tariffs are cutting into digital advertising: The IAB has revised its 2025 U.S. ad spend outlook downward, trimming projected growth from 7.3% to 5.7%. The cut reflects rising concern over tariffs and ...

ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes over 25 AI agents that work continuously to assist ...

The web you’ve been optimizing for 20 years? It died sometime last week. You just haven’t noticed yet. This isn’t another “AI is changing everything” hot take. This is about when two decades of best ...

Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI means nothing ...