Yale SOM leadership expert Jeffrey Sonnenfeld and co-author Stephen Henriques write that the CEO’s two decades as a pragmatic ...

Development economist Mushfiq Mobarak explains how implementing new ideas can be complicated by politics, unintended consequences, and the complexities of human behavior. Ideas meet reality 00:00 ...

We asked Yale SOM marketing expert Nathan Novemsky how firms can best communicate with customers about the change forced by ...