Secure your place at the Digiday Publishing Summit in Vail, March 23-25 REGISTER ...

The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own ...

This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional ...

Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the ...

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — ...

Correction: This story has been updated to correct the number of organic views the 2025 Varsity Team generated. Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role ...

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and ...

The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday. Here’s what we know so far: Experiments are already underway ...

Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with it – ...

Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either. AI systems prefer structured formats or APIs to ingest and surface content more ...

As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches ...