BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...

The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

China is further scaling up its health strategy, bringing new opportunities for foreign brands. The key lies in aligning with ...

Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

AI让内容越来越容易复制，也让真实体验变得更加稀缺。vivo正在通过创作者社区，让真实的人重新成为品牌内容的核心 ...

Last month, we noted that AI is making content so cheap and easy to produce that spend on mediums less impacted by AI are soaring. Out of home media such as billboards, for example, is growing at more ...

Elon Musk’s mother Maye’s recent visit to MINISO was followed by an appearance with a CHOUCHOU toy hanging from her bag. What might look like another piece of celebrity-driven publicity, points to a ...

中国消费者是全球最积极使用AI的人群之一。上一季度的一项调查发现，近 80%的中国消费者会在购买决策时向AI工具寻求帮助。 这正在改变一个营销人几十年来熟悉的目标：从让品牌“被消费者 ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

Chinese consumers embrace technology like no one else, and expect it in the goods and services they buy. A recent JD.com study used AI to analyse more than 100 popular memes, surveyed 5,000 consumers ...

谁不爱一个好汉堡？越来越多的中国消费者也喜欢上它了。 如今，在中国卖汉堡的，早已不只是麦当劳和肯德基。几乎每一家连锁餐饮品牌，都想拥有属于自己的汉堡产品。 海底捞近期就在 ...