The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

中国国庆黄金周将从明日持续至10月7日，但今年的出游窗口远不止七天。中秋节假期为9月25日至27日，两个假期之间仅相隔三个工作日。只要请三天假，就能拼出长达13天的假期。 这一趋势已经 ...

China’s National Day Golden Week runs from tomorrow to 7 October, but this year’s travel window is much larger. The Mid-Autumn holiday was celebrated from 25 to 27 September, leaving just three ...